People have different expectations at different times and politicians have exploited these expectations to stay in power. Will the 2014 elections be similar to any of its previous elections or does Young India want something else that the politicians need to worry?
Voting in the early independence era
In the early era immediately after India's freedom, democracy was new to India. The decision "who to vote" was comparatively a simple one - who helped India get the freedom? People voted political parties they thought gave them results. The past results dictated the tone of the propaganda and people had clear idea on who to vote - in short the 'Past Performance' determined the winner.Fast forward 25 years from independence
Political parties realized that no longer the propaganda of past performance would work - it had become stale and people were used to living in free India. People wanted something more. So political parties provided them hope - a promise for the future. People bought ideas like 'Roti, kapda and makaan' if they voted for so-n-so party. In short, politicians promised 'Future Results' and voters chose the one they thought would deliver those results. Promises were enough for winning as people were only starting to understand the concept of democracy.Fast forward to present day. What will young India vote for in 2014? Past? Future? or ....
Young India is practical, fast and more aware of their rights than any generations before them. While generations before them looked towards political parties to show and lead the way, Young India wants to show the way itself - they want to vote for those who will give them what they want NOW! Past results nor future promises will work anymore. Parties who recognize this, will have to convince the young voters in a concrete transparent way i.e. in their day to day actions starting now. Only those parties stand a chance who will deliver right now. Only those will survive who can demonstrate the change that is needed now. Only those will win who will give the people of India a great present and not just a promise of a good future!Will today's political parties change to address the needs of Young India or will they risk sticking to the tried and tested formula of yesterday? That my friends I would love to hear from you ...
